Question

Topic: Research/Metrics

Forecasting And Demand Measurement !

Posted by Anonymous on 2/12/2012 at 11:58 PM ET 125 Points
Dear all ,,

I need your support ,if anyone can provide me with links on reviews or books or any other materials for the most common, famous efficient ways to measure and forecast the demand ?

Thanks in advance
Ahmed ElTaweel
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RESPONSES

  • Posted on 2/13/2012 at 7:44 AM Accepted
    Data from past performance is a useful way to project demand. If you don't have any data yet find someone who does or someone who has the math skills to forecast without it.
  • Posted on 2/13/2012 at 9:31 AM Accepted
    The Forecasting Principles website has a decision tree that offers recommendations on how to select a forecasting method based on a given situation. (Link follows.) The main website also provides some other resources.

    (https://www.forecastingprinciples.com/index.php?option=com_content&task...)
  • Posted on 2/17/2012 at 9:45 AM Author
    Dears ,

    Thank you for your response I as if you have the mathematical ways to calculate and forecast demand like (customer live value method ,.... ) or any other way
    thanks again for your considerations
  • Posted by koen.h.pauwels on 2/18/2012 at 8:15 AM Accepted
    Customer life time value is indeed a promising approach if you are in a data-rich industry such as banking, mobile and other services (where you have individual data on customers) - you will still need to project the demand of new customers.

    When such data is lacking, many companies turn to econometric modeling of past data (imagine's answer) or to agent based modeling to simulate the future

    And Armstrong's forecasting principles indeed hold - thanks for posting the decision tree!

    Koen
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