Question

Topic: Research/Metrics

Research Design

Posted by Anonymous on 1/16/2013 at 4:14 AM ET 125 Points
Client implemented infrastructure development project in one if the ski resort location. Now he is interested how satisfied are 3 segments: 1) visitors, 2) local businesses, hotels etc. owners and 3) ski instructors.

Question: what would be the best way of conducting the research, methods - qual / quant and sample size.

Thanx
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RESPONSES

  • Posted by Moriarty on 1/16/2013 at 8:16 AM Accepted
    I am afraid that when it comes to metrics, there are no established routes.

    Each situation is different - which is why marketers in this area charge so much.

    What channels do you have already? Because these will be the most effective and the fastest. Setting up something new takes time.
  • Posted on 1/17/2013 at 5:15 AM Author
    Thank you Moriarty. The are no problems with chanels and resources. And i know that there is freedom of design. I just wanted to know all the diversity of approaches market profs would suggest. T
  • Posted by mgoodman on 1/24/2013 at 10:54 AM Accepted
    You need to start by clearly articulating the objective of the research and the expected use of results. If the client just wants to get a sense of the differences between reactions in the three groups, the methodology will be different than if he/she is considering a major expansion of the project to other locations.

    So what's the objective? How will results be used?
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