Question

Topic: Research/Metrics

Marketing Research Problem Definition

Posted by Anonymous on 3/29/2013 at 10:30 AM ET 250 Points
Assume that you are a marketing researcher asking the following questions:
- What are consumer's mobile preference?
- What are the business customers' mobile preference?
- What are the youth's preference for mobile phones?
- What are the communication needs for customers (cons, bus, gov)?

1.) What type(s) of organization you would be working for (industry)?
2.) What are the possible problems that could have led you to ask such questions?
3.) Pick a company that would fit this scenario and list 4 hypotheses based on the questions provided?
4.) Based on your choice of the company list 2 more problems and 4 questions to address them
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RESPONSES

  • Posted by Gary Bloomer on 3/29/2013 at 11:01 AM Accepted
    Why is this a problem? This sounds very much like a home work question. On a second reading it
    sounds JUST like a home work question ... on that dates back to March, 2011: https://www.google.com/#hl=en&sclient=psy-ab&q=%22Assume+that+you+a...

  • Posted by Moriarty on 3/29/2013 at 11:21 AM Accepted
    I would like to know why a market researcher is interested in these questions. When you ask such unfocused questions, there has to be a motive. Without knowing that, there isn't much to say about the issue because the data you receive will tell you practically nothing.

    Half the battle with analytics is asking the right questions in the first place. If you don't you wind up with stacks of data that is extremely hard to analyze because there is no clarity.
  • Posted on 3/29/2013 at 2:32 PM Accepted
    We do not do homework here. And that's good for YOU too. If we do your homework you don't learn nearly as much as if you do it yourself. You're welcome.
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