Question

Topic: Research/Metrics

Procurement Behaviour Tier 2 Automotive Industry

Posted by Anonymous on 5/8/2013 at 1:55 PM ET 250 Points
Currently I am doing a research for my thesis/Internship on the procurement process and purchasing behavior of conveyor lines, lifting lines and transport lines (and their spare parts) in the Automotive industry. For example, I would like to identify how BMW, VW, Audi, Ford,... make their decision to buy gear motors, frequencyinvertors,... from tier 2 companies as SEW Eurodrive, Siemens,...
I am also looking for information on the evolution of the Automotive industry in general (globalization trends, market leaders, general turnover,…)

Can anyone help me with this or give me reliable other sources I can consult?

Kind regards
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RESPONSES

  • Posted by SteveByrneMarketing on 5/8/2013 at 3:24 PM Accepted
    I recall having a software client very early into the emerging "enterprise class software" revolution. We based an advertising campaign on Michael Hammer's seminal HBR article and subsequent book: Reengineering the Corporation: A manifesto for Business Revolution.

    Hammer incorporated Ford's early conversions into what would become the enterprise model in his case studies. I suggest you research Ford's "procurement process and purchasing behavior" from these beginning efforts to Ford's current state of operations in your specific areas interest.

    Here are a couple of links that may help:

    https://www.demo.nl/practical-case-studies/ford


    https://www.cosinconsulting.com.br/WebSite/artigos/reengineering_work_dont_...
  • Posted on 5/8/2013 at 4:31 PM Accepted
    Your best bet would be to interview the individuals who actually make those decisions. I'm not sure the information is readily available in public documents. Second choice, perhaps the people who sell to them (i.e., suppliers' representatives) would be able to offer some insight. It's not first-hand, but it's a very close second-hand, if you can find the right people.
  • Posted on 5/9/2013 at 4:16 AM Author
    @Steve Byrne and mgoodman: Thank you for your reply
  • Posted by koen.h.pauwels on 5/9/2013 at 6:45 AM Accepted
    I agree with Michael on interviewing the people who make the decisions. Your research topic is very important, but very tough to get actual data on. The key problem with interviews though is that people can tell you one thing but do another . You could include some kind of conjoint analysis, which forces respondents to make tough choices regarding eg supplier cost, reliability, quality, etc

    good luck!

    koen
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