Question

Topic: Research/Metrics

Social Media

Posted by Anonymous on 8/14/2013 at 8:45 AM ET 25 Points
How do i conduct a questionnaire survey asking the consumers why they engage with businesses in social media and how these interactions affect their feelings of brand loyalty? What could the questions be?
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RESPONSES

  • Posted on 8/14/2013 at 8:10 PM Accepted
    Hire a market research professional if this is a serious need. Or get this report titled "Do-It-Yourself Market Research – Done Easily, Done Right." https://bit.ly/mA9NC9
  • Posted by Gary Bloomer on 8/14/2013 at 9:20 PM Accepted
    You've just written most of your questions. Who, what, why, where, when?

    Most people have little concept of brtand loyalty. And really, any talk of engaging with brands puts the cart well before the horse. Engagement is part of the net result of a complex set of interactive elements: it is not the goal.
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