Question

Topic: Research/Metrics

Channel Marketing Vs Channel Development

Posted by Anonymous on 4/13/2014 at 5:52 AM ET 25 Points
what is the difference between channel marketing and channel development?
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  • Posted by Gary Bloomer on 4/13/2014 at 7:02 AM Accepted
    The first one generally provides information to potential partners, the second one is generally about increasing sales through a specific or combined set of distribution channels.
  • Posted by tcgren on 4/13/2014 at 9:35 AM Accepted
    The 2nd may be setting up a new channel you didn't already utilize.
  • Posted by telemoxie on 4/14/2014 at 6:58 AM Accepted
    I think this Wikipedia entry on marketing channels is worth reading:

    https://en.wikipedia.org/wiki/Marketing_channel

    To me, "channel marketing" primarily refers to the selection of a strategy to sell through intermediaries, while "channel development" refers to the actions you take to select, train, motivate, equip, and support the organizations promoting and selling your product.
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