Question

Topic: Research/Metrics

Data: Form Autopopulation Improves Resp. Rates?

Posted by steve.palmer on 1/26/2016 at 10:05 AM ET 125 Points
I'm looking for some data that indicates whether autopopulated customer forms get better completion rates.

Thanks!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 1/26/2016 at 12:07 PM Accepted
    Anecdotally, anything you can do to reduce "friction" for a prospective customer improves response rates.
  • Posted by mgoodman on 1/26/2016 at 4:00 PM Accepted
    This should be an easy thing to test.

    My guess: Auto-population will increase completion rate. But even if the completion rates are the same, what's the risk from auto-population? Are you concerned it will LOWER the completion rate?
  • Posted by steve.palmer on 1/27/2016 at 3:05 AM Author
    Yes, I do expect that it will improve completion rates, and there is likely no down side. What I need is help justifying the cost/effort of enabling autopopulation. Any data on this that any can provide would be appreciated.

    Thanks!
  • Posted by Mike Steffes on 1/27/2016 at 7:45 AM Accepted
    The improvement is dependent on the motivation of your customers (or potential customers). There is no good way to apply someone else's numbers. As has been suggested, you must test this yourself. Then you'll have irrefutable numbers to drive your quantification of the cost/benefit.
  • Posted by Jay Hamilton-Roth on 1/27/2016 at 8:10 AM Member
    Here's some data: https://www.reuters.com/article/in-formstack-idUSnBw106004a+100+BSW20150310
  • Posted by mgoodman on 1/27/2016 at 8:12 AM Moderator
    Why not come at it by showing the value of a range of possible results -- best case, expected, worst case. (Perhaps completion rate increases of +2%, +5%, +10%, etc.) If the investment pays out under the worst case scenario, then it would be a worthwhile investment.
  • Posted by Shelley Ryan on 3/15/2016 at 8:04 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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