Question

Topic: Research/Metrics

What Is A Vertical Market?

Posted by Anonymous on 12/22/2004 at 12:35 PM ET 139 Points
Hello!
I'm trying to understand the difference between the horizontal and the vertical market and the way to divide them.

Thanks in advance!
Maria

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RESPONSES

  • Posted by Peter (henna gaijin) on 12/22/2004 at 1:11 PM Member
    The terms can also be used in terms of expansion.

    Horizontal expansion is adding greater sales into new products. For example, if a company sells carbonated soft drinks, a horizontal expansion would be to start selling fruit juices.

    Vertical expansion is when you add to your capabilities related to current products. If the carbonated soft drinks company originally just sold their products through stores, but now has started making machines which would sell their product, this would be a vertical expansion.
  • Posted by ReadCopy on 12/23/2004 at 5:33 AM Member
    These are your vertical markets as defined by SIC92 (Standard Industry Classification 1992) and their sub headings:

    https://www.nbcc.co.uk/sic/sic92idx.htm

    I hope this helps clarify vertical markets for you, and their 'official' segmentation.

    Good Luck
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