Research/Metrics - Studies on customer retention or loss from Anonymous: MarketingProfs Question 4885

Topic: Research/Metrics

Studies On Customer Retention Or Loss

Posted by Anonymous on 1/4/2005 at 5:45 PM ET 250 Points

Looking for printed studies on customer loyalty/ retention, or reasons for loss of customers

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Posted by bobhogg on 1/4/2005 at 6:19 PM Accepted

bwacclivus...

Here's one website that you might find useful:

https://www.thewisemarketer.com

Hope it helps!

Bob
Posted by SRyan ;] on 1/4/2005 at 7:43 PM Member

If you visit the Search Questions page and follow the Search tips, you will learn how to use Google to find good MarketingProfs articles as well as some KHE threads on this topic.

Here's a few things (out of 800 results) that I found:

» MP article, How can marketing improve customer loyalty?
» MP article, Actions speak louder than words
» MP article, Customer loyalty is underwater

You could also visit www.googleguide.com to pick up some ideas for using Google to find what you need. Maybe the keywords you need are "customer retention marketing."
Posted by Blaine Wilkerson on 1/4/2005 at 8:16 PM Accepted

I recommend www.CRMguru.com . Subscribe to their newsletter, search the archives, etc. You will find a TON of info...more than you want to know.

Good Luck!
Posted by ReadCopy on 1/5/2005 at 9:42 AM Member

Even our old friends at Google have some advice!