Research/Metrics - Corporate reputation measurement from Anonymous: MarketingProfs Question 5887

Topic: Research/Metrics

Corporate Reputation Measurement

Posted by Anonymous on 2/28/2005 at 12:53 PM ET 50 Points

Need material, tools, white paper's, web resources etc. for corporate reputation measurement.

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Posted by koen.h.pauwels on 2/28/2005 at 12:57 PM Member

Fortune used 8 reputation scales in its 1984-1998 yearly assessment of 'America' most admired companies'. A good source for material and references is:
Corporate reputation and sustained superior performance (Roberts and Dowling 2002, Strategic Management Journal 23,1077-1093)
Posted by steven.alker on 2/28/2005 at 2:41 PM Member

For a UK resource try:

https://business.timesonline.co.uk/section/0,,12190,00.html

The Times Top 100 Companies: best to work for.

You'll have to follow the references and contact the academic authors if you want the source material though.

Steve
PS ASDA came out tops last year - now owned by WalMart (Or is that Wall Mart - you Americans were always hilarious with your spelling!!!)
Posted by steven.alker on 3/1/2005 at 10:38 AM Accepted

Could I respectfully suggest that you read the references in the last two postings? Both contain examples of surveys, one provides the topics that were covered, another the methodologies and a third some of the questions to ask.

Unless of course we've misinterpreted your idea of corporate reputation, which you didn't take the trouble to define in the first place.

Also on a matter of etiquette: Your question and your two responses increasingly make you appear like a petulant kid shouting "Me want food!" "Feed me!"

Get polite if you want people to help you and follow through what people write.