Question
Topic: Research/Metrics
How To Get People Make Use Of Research Results
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while I cannot say that there is a big Marketing conscience in our company, I see it rise a little bit, people are starting to realize the need for real marketing and therefore the need for studies and researches.
Since then, I have received results from various consumers researches made by third parties (mainly national Federations).
I'm also about to launch a consumer market research in three european countries.
Now my question is the following; once I have these results, what can I do so that people actually use them to improve what they're doing?