Take 10: Hire, Outsource, or DIY—How to Assess Your Marketing Needs

What are your current marketing needs? Do you need to build a team? Set a budget? Maximize your current resources? Even if you're a one-man show, the crucial first step for anything you set out to accomplish is to accurately assess your needs.

In just 10 minutes, you'll learn how to determine which projects you can DIY (do-it-yourself), and which projects you should outsource or hire a contractor to handle. We'll discuss the pros and cons of outsourcing, how to decide when to use it versus using in-house personnel, and how to communicate your needs clearly for the best results.


Christina Inge
Christina Inge is the founder and owner of thoughtlight, an agency that brings together content, web design, and events to engage audiences. She has led marketing and communications initiatives for emerging tech companies for the past decade, and taught digital marketing, development, and strategy at the college level. She holds an MS in Instructional Technology from the University of Wyoming and a Bachelor's in English from the University of Maryland.
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  • Presenter: Christina Inge
  • Element: Management
  • Topic: Marketing Management
  • Price: $0


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