Research shows the average user sends and receives 121 emails a day. By 2018, that number is projected to climb to 140. With so many messages overflowing in your prospects' inboxes, it's easy to understand why the majority are ignored or deleted—but how can you make sure the emails you send don't end up in the trash?
In just 10 minutes, we'll show you how to craft killer subject lines that will ensure your emails get opened. You'll learn how to master seven subject line techniques that will instantly increase your open and read rates.
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Nancy Harhut is chief creative officer at HBT Marketing, a boutique digital firm that specializes in the impact of behavioral science on marketing. She's directed integrated campaigns for B2B clients large and small.