Take 10: Crafting Killer Subject Lines—Seven Techniques Your Target Can't Resist

Research shows the average user sends and receives 121 emails a day. By 2018, that number is projected to climb to 140. With so many messages overflowing in your prospects' inboxes, it's easy to understand why the majority are ignored or deleted—but how can you make sure the emails you send don't end up in the trash?

In just 10 minutes, we'll show you how to craft killer subject lines that will ensure your emails get opened. You'll learn how to master seven subject line techniques that will instantly increase your open and read rates.

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  • Presenter: Nancy Harhut
  • Element: Create
  • Topic: Email
  • Price: $0


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Nancy Harhut

Nancy Harhut, chief creative officer at HBT, Inc., is an award-winning creative director and speaker known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. She's wowed audiences in Sydney, London, Stockholm, Sao Paulo, Moscow, and all over the US with her high-energy, example-jammed sessions. A BostInno "50 on Fire" winner, Online Marketing Institute Top 40 Digital Strategist, and Social Top 50 email marketing leader, Nancy has helped some of the world's biggest brands create successful campaigns.