Great brands don't interrupt people by forcing their messages upon them—instead, they introduce content that generates engagement throughout the sales cycle.

In just 10 minutes, we'll share how to keep your customers in the conversation by creating content that entertains, engages, and educates. You'll learn how to use content to boost brand awareness, drive leads, and increase conversions as prospects move through each stage of the sales cycle—from discovering your brand through the final phase of purchasing.

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KEY DETAILS

  • Presenter: Michael Peggs
  • Element: Plan, Create
  • Topic: Content, Demand Generation
  • Price: FREE

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THIS VIDEO TUTORIAL FEATURES:

Michael Peggs is the founder of Marccx Media, a digital marketing agency specializing in search engine optimization (SEO) and search engine marketing (SEM). He has worked at Google in business development, forming digital media and advertising partnerships in the US and Asia.

LinkedIn: Michael Peggs

Twitter: @MichaelPeggs