The most critical part of a direct mail campaign is the list. However, businesses still waste millions of dollars targeting the wrong audiences. Whether your goal is to reach your current customers with a retention campaign or find new prospects, there are a number of resources at your disposal to help connect you with the right audience.

In just 10 minutes, we'll share the different types of prospect lists available, as well as tips to help you select the right list to reach new customers. You'll also learn how to enhance and segment your existing marketing data to drive better results from your direct mail campaigns.

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KEY DETAILS

  • Element: Plan
  • Topic: Advertising & Promotions, Demand Generation
  • Price: FREE

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