In the never-ending fight for brand recognition, issuing a press release can be your company's single greatest weapon. But even the most exciting piece of company news can wind up getting overlooked, unless, that is, you're able to catch a journalist's attention. In order to do that, you've got to craft a news bulletin that captivates your audience.
In just 10 minutes, we'll walk you through three simple steps to ensure your press releases make it to print. You'll learn how to craft a newsworthy angle, adhere to universal journalistic guidelines, and give editors just the right amount of spice to help your press release stand out from the rest.
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Nash Riggins is an American business journalist based in central Scotland. He writes for the Huffington Post, World Finance, EuropeanCEO, and the New Economy. Follow his blog: www.nashriggins.com.