The goal of most email campaigns is to convince the recipient to take action by clicking through to your website or landing page. But getting the click isn't as easy as it once was, thanks to inbox algorithms, unattended subscriber lists, and other ways to find the information email once provided. In order to recapture the effectiveness of your email program, you need to optimize your campaigns to be as valuable and relevant to your subscribers as possible.
In just 10 minutes, we'll cover four design and copy techniques that will get your subscribers to take action. We'll also show you how to measure the lift they give your campaigns.
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Stephan Hovnanian is a content solutions architect at Bambu, an advocacy platform by Sprout Social. He has spent most of his professional career as an email marketer and business owner focused on helping companies build stronger relationships with their audiences.
LinkedIn: Stephan Hovnanian