Over the past few years, the way customers interact with brands and search for information has drastically changed. In order to remain successful in search, you must understand those changes and adapt your overall search strategy.

In this PRO seminar and kickoff class of MarketingProfs University's Search Marketing School, we'll cover the most important elements and key changes in customer search behavior as well as how to drive conversations through SEO, content, and social media.

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KEY DETAILS

  • Date: August 13, 2015
  • Presenter: Casie Gillette
  • Element: Plan, Create
  • Topic: Content, Search
  • Price: FREE

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THIS WEBINAR FEATURES:

Casie Gillette is the director of online marketing at KoMarketing Associates, a B2B agency based in Boston. She's worked in the online marketing industry for more than 10 years, both on the agency side and in-house, and held responsibility for developing and implementing strategies for small businesses and Fortune 500 companies.