MarketingProfs University: SEO—How Customer Experience Impacts Search

Over the past few years, the way customers interact with brands and search for information has drastically changed. In order to remain successful in search, you must understand those changes and adapt your overall search strategy.

In this PRO seminar and kickoff class of MarketingProfs University's Search Marketing School, we'll cover the most important elements and key changes in customer search behavior as well as how to drive conversations through SEO, content, and social media.

Rate this


  • Date: August 13, 2015
  • Presenter: Casie Gillette
  • Element: Plan, Create
  • Topic: Content, Search
  • Price: $0


Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to continue.


By registering for this Webinar, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

I've read and agree to all the Terms of Use and understand the Privacy Policy.

Please check the box to continue.


Casie Gillette
Casie Gillette is the director of online marketing at KoMarketing Associates, a B2B agency based in Boston. She's worked in the online marketing industry for more than 10 years, both on the agency side and in-house, and held responsibility for developing and implementing strategies for small businesses and Fortune 500 companies.