Smarketing—What It Is and Why You Need to Master It

The world of sales and marketing is rapidly changing. Ever since the inception of the buyer's journey, organizations of all sizes have struggled to come to grips with the new selling paradigm. And, thanks to increasingly information-savvy buyers, your sales reps are no longer in the driver's seat, but are merely passengers in the sales process. Now, more than ever, sales and marketing need to work together to capture the buyer's attention early—making the difference between success and failure.

In this PRO seminar, we'll discuss the recent phenomenon of smarketing: sales and marketing working together to be competitive in the new buyer's journey. We'll share examples of highly collaborative companies that have applied smarketing and the role it played in their success. You'll leave with actionable advice on how you can introduce this concept to your organization and an understanding of the benefits it can offer.

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  • Date: September 24, 2015
  • Element: Management
  • Topic: Demand Generation, Management
  • Price: $0


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