Discover and Tell Your Business Story

Storytelling is the new black when it comes to content marketing. The subject has been covered in The Wall Street Journal, Huffington Post, Forbes, and on countless marketing blogs. However, while most of these articles and discussions cover the power and benefits of business storytelling, few teach how to do it, and even fewer do so using relatable business-speak.

In this PRO seminar, business storyteller Ron Ploof will explain how to discover and tell your business story. Using his StoryHow method, he'll share how to transform messages into compelling narratives that persuade audiences to take action, whether it's buying your product, adopting a new concept, or changing their behavior.

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  • Date: October 15, 2015
  • Presenter: Ron Ploof
  • Element: Create
  • Topic: Writing
  • Price: $0


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Ron Ploof
Ron Ploof is a writer, speaker, and consultant who helps companies tell their stories. He’s the author of Read This First: The Executive’s Guide to New Media, he blogs at and is @ronploof on Twitter.