A metaphor is a powerful communication device—by comparing one thing to another, you can consider ideas and concepts in new ways. In the business world, metaphors can help you convey to your prospects and customers what makes your brand so unique (and even persuade them to buy!).
In this PRO seminar, you'll learn how to amplify your marketing using brand metaphors. We'll walk you through seven archetypal metaphors that span across countries, cultures, languages, and dialects. You'll also learn a step-by-step process to discovering your ideal brand metaphor and how to use it to engage and persuade your audience.