A metaphor is a powerful communication device—by comparing one thing to another, you can consider ideas and concepts in new ways. In the business world, metaphors can help you convey to your prospects and customers what makes your brand so unique (and even persuade them to buy!).

In this PRO seminar, you'll learn how to amplify your marketing using brand metaphors. We'll walk you through seven archetypal metaphors that span across countries, cultures, languages, and dialects. You'll also learn a step-by-step process to discovering your ideal brand metaphor and how to use it to engage and persuade your audience.

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KEY DETAILS

  • Date: March 17, 2016
  • Presenter: Jeremy Miller
  • Element: Create, Strategy
  • Topic: Writing, Branding
  • Price: FREE

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THIS WEBINAR FEATURES:

Jeremy Miller is a brand builder, keynote speaker, and president of Sticky Branding, a brand-building agency. Jeremy helps companies stand out, drive sales, and grow sticky brands. He's also the author of Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand, a Globe and Mail Bestseller.