Do you know what your customers say about you when you're not around? Do you know how they feel about you? How they experience your brand? In a world where everyone is connected and information is readily available, the customer experience is your brand. And without defining these experiences, brands can become victim to whatever people feel and share online.
In this PRO seminar, Brian Solis shares why great products, creative marketing, and delightful customer service are no longer enough to win customers. We'll explain why the future of business is experiential and show you how to create and cultivate meaningful experiences.
THIS WEBINAR FEATURES:
Brian Solis is principal of Silicon Valley PR agency FutureWorks (www.future-works.com) and blogs at PR2.0 (www.briansolis.com). He is cofounder of the Social Media Club (www.socialmediaclub.com), an original member of the Media 2.0 Workgroup (media2.0workgroup.org), and a contributor to the Social Media Collective (www.socialmediatoday.com). In concert with Geoff Livingston, Solis released Now is Gone, a book that helps businesses learn how to engage in Social Media.