Content marketing is nothing new—marketers have been supporting their efforts with informative case studies, thought leadership blog posts, and fun, friendly videos for some time. But the most successful marketers have taken their content to new heights with engaging stories—stories that make you lean in and compel you to not only think, but to act.
In this PRO seminar, we'll explore multiple methods for creating a compelling narrative including the hero's journey and the narrative wheel, an ancient technique developed by Native American storytellers. We'll cover Kurt Vonnegut's story shapes, and you'll learn how to brush off those stale mission and vision statements and tell your brand story in a similar fashion to NPR's This American Life. You'll also learn how to rewind myths, retell history, and foretell (or foresell) the future by crafting customer-centric stories that cut through the noise and allow customers to speak for themselves.