Content marketing is nothing new—marketers have been supporting their efforts with informative case studies, thought leadership blog posts, and fun, friendly videos for some time. But the most successful marketers have taken their content to new heights with engaging stories—stories that make you lean in and compel you to not only think, but to act.

In this PRO seminar, we'll explore multiple methods for creating a compelling narrative including the hero's journey and the narrative wheel, an ancient technique developed by Native American storytellers. We'll cover Kurt Vonnegut's story shapes, and you'll learn how to brush off those stale mission and vision statements and tell your brand story in a similar fashion to NPR's This American Life. You'll also learn how to rewind myths, retell history, and foretell (or foresell) the future by crafting customer-centric stories that cut through the noise and allow customers to speak for themselves.

Rate this

KEY DETAILS

  • Date: April 28, 2016
  • Element: Create
  • Topic: Writing, Branding
  • Price: FREE

REGISTER FOR FREE

Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to access the event.

TERMS & CONDITIONS

By registering for this Webinar, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

I've read and agree to all the Terms of Use and understand the Privacy Policy.

Please check the box to continue.