The most important resource that fuels a company's growth is attention. Without customer attention, you're nothing. To paraphrase Seth Godin: It's easier than ever to steal it, but harder than ever to earn it. But, truly creative content marketers are able to do just that.
In this PRO seminar, we'll explore how some of the world's most creative marketers earn attention. We'll share why we need to step back from our obsession with best practices, and what to do instead. You'll leave with ideas inspired by case studies on how do the unthinkable and create better content marketing that actually stands out.
