When it comes to marketing, it's the best of times and the worst of times. Digital media allows us to reach more people, build personal relationships, and deliver real value to our customers. However, budgets are tighter than ever and we're faced with a constantly changing environment that only seems to become more complicated and distracting with all the shiny new things coming at us.
In this PRO seminar, you'll discover how getting 'scrappy' can help you put brains before budget and simplify your marketing in today's complex world. We'll share a range of strategic frameworks as well as tactical tips that will provide you with a reliable system for rethinking marketing as marketing re-thinks itself.
THIS WEBINAR FEATURES:
Nick Westergaard is a strategist, speaker, author, and educator. As chief strategist at Brand Driven Digital, he's spent his career building standout brands at organizations of all sizes—from small businesses to Fortune 500 companies to President Obama's Jobs Council. He's the author of the books Brand Now and Get Scrappy, a contributor to the Harvard Business Review, host of the popular On Brand podcast, a TEDx speaker coach, and a lecturer at the University of Iowa's Tippie College of Business.