The desktop computer isn't going away, but your customers and prospects are increasingly dependent on their smartphones and tablets as their first digital touch, whether it's reading news, watching video, or communicating with friends. For copywriters today looking to increase open rates, clickthroughs, and conversions, as well as improve engagement, optimizing copy for the mobile environment is no longer optional.
In this PRO seminar, we'll show you how to craft copy that gets noticed, read, and acted upon in the small screen confines of the mobile environment. We'll also share when to use pictures to tell your story and how to 'front load' important content your prospects won't miss during a quick scan. You'll leave with copywriting best practices and tips you can apply right away.