Most marketing campaigns are developed around guesswork. But thanks to social technologies, every marketer now has access to cost-effective consumer research—online conversations—that can uncover important insights that drive your customers to engage and even purchase. This research is more than just monitoring or listening—it's diving in with an eye for finding research and insights.

In this PRO seminar, we'll share examples of companies using conversation research to drive product innovation, address customer experience issues, and inform messaging and communications. You'll leave with a practical approach to help you begin mining your online conversations to discover important data and insights.

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  • Date: November 17, 2016
  • Presenter: Jason Falls
  • Element: Analyze, Strategy
  • Topic: Social Media, Customer Loyalty
  • Price: FREE


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Jason Falls has led a national advertising agency's interactive and social media efforts, worked with Fortune 100 brands as a social media strategist, and served as an independent consultant in the social media industry. He has advised major, regional, and niche brands including Humana, The Envelope Manufacturers of America, Jim Beam and Maker's Mark bourbons, Louisville Slugger, and The National Center for Family Literacy. He is also the co-founder of the Social Media Club Louisville.