Most marketing campaigns are developed around guesswork. But thanks to social technologies, every marketer now has access to cost-effective consumer research—online conversations—that can uncover important insights that drive your customers to engage and even purchase. This research is more than just monitoring or listening—it's diving in with an eye for finding research and insights.
In this PRO seminar, we'll share examples of companies using conversation research to drive product innovation, address customer experience issues, and inform messaging and communications. You'll leave with a practical approach to help you begin mining your online conversations to discover important data and insights.