Most marketing campaigns are developed around guesswork. But thanks to social technologies, every marketer now has access to cost-effective consumer research—online conversations—that can uncover important insights that drive your customers to engage and even purchase. This research is more than just monitoring or listening—it's diving in with an eye for finding research and insights.

In this PRO seminar, we'll share examples of companies using conversation research to drive product innovation, address customer experience issues, and inform messaging and communications. You'll leave with a practical approach to help you begin mining your online conversations to discover important data and insights.

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  • Date: November 17, 2016
  • Presenter: Jason Falls
  • Element: Analyze, Strategy
  • Topic: Social Media, Customer Loyalty
  • Price: $0


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Jason Falls is a marketing keynote speaker, the host of the digital marketing podcast Go Ahead Caller, and director of digital strategy at Cornett, an integrated marketing firm based in Lexington, KY. He also hosts The Six Secrets to Successful Influencer Campaigns MarketingProfs training course. His third book, on influencer marketing, is slated for the summer of 2020.

Twitter: @JasonFalls

LinkedIn: Jason Falls