We're in the age of disruption. Today's business climate is changing at an unprecedented rate. Every week, it seems there's a new strategy, social media platform, or technology that is a "must-use" or a "game changer."

What we lose sight of in this endless quest for the next bright shiny business object is, that at the core of business, while everything has changed, nothing is different. Trust, connection, consistency, and service will always trump any new app to hit the market.

In this PRO seminar, we'll show you what's real and what's not in the business world today. You'll leave with an understanding of how the millennial generation will affect your business, why social media is not an ideal sales and marketing tool, and how your market forms buying decisions.

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KEY DETAILS

  • Date: January 5, 2017
  • Presenter: Scott Stratten
  • Element: Plan
  • Topic: Social Media, Demand Generation
  • Price: FREE

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THIS WEBINAR FEATURES:

Scott Stratten is the president of UnMarketing. He is an expert in viral, social, and authentic marketing, which he calls "UnMarketing." Formerly a music industry marketer, national sales training manager, and a professor at the Sheridan College School of Business, Scott ran his "UnAgency" for nearly a decade before he focused on speaking at events for companies like PepsiCo, Adobe, Red Cross, Deloitte, and Fidelity Investments. He was named one of the top five social media influencers in the world on Forbes.com. He is the author of four best-selling business books including UnMarketing: Stop Marketing, Start Engaging.