Effective account-based marketing (ABM) programs do more than use traditional tactics against a target account list. They fundamentally change what you measure, how you score leads, and how you trigger campaigns.
In this PRO seminar, you'll learn everything you need to ignite your account-based marketing program. You'll leave knowing how to identify whether ABM is right for you, who you should be targeting, and what tactics you should be using.
THIS WEBINAR FEATURES:
Samantha Stone is the founder of The Marketing Advisory Network and author of Unleash Possible: A Marketing Playbook that Drives Sales. She has launched go-to-market initiatives and lead award-winning marketing strategies for technology companies including Netezza, SAP, and Powersoft.