How a Well-Run Customer Advisory Board Can Help Your Company Collect Corporate and Product Feedback to Expand Revenue

If the customer is always right, then isn't it important to know how your customer feels about your product or service? A customer advisory board (CAB) is the ideal method for B2B marketers to validate corporate strategies, collect input for product development, and deepen relationships with key customers to grow revenue opportunities.

In this PRO seminar, you'll learn the essential elements for creating and managing a world-class CAB program. You'll learn how to set up a customer advisory board, how to run effective in-person and remote meetings, and how to turn those meeting insights into actions that will help you retain customers and positively impact your bottom line.


Eyal Danon

Eyal Danon is president and founder of Ignite Advisory Group, a consultancy that helps B2B companies manage their customer and partner advisory board programs.

LinkedIn: Eyal Danon 

Twitter: @eyaldanon

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  • Date: On-Demand — Access anytime!
  • Presenter: Eyal Danon
  • Element: Strategy
  • Topic: Customer Experience, Marketing Strategy
  • Price: $0


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