Marketing Measurement & Analytics: How to Create a Strategy That Ensures Success

What do a world-class chess player and a super-successful marketer have in common? Well sure, they're both on top of their game, but what gives them a real competitive edge? Strategy. With a solid, strategic game plan you almost can't lose—but without it? Checkmate. We all know metrics make modern marketing tick, so put your game face on and get ready to learn.

In this online seminar, you'll discover how to harness the power of analytics. From establishing clear business goals to improving the key performance indicators (KPIs) that matter most, you'll learn the specific steps needed to create an actionable analytics strategy that will provide campaign insights and performance metrics, and deliver the crucial benchmarks for success.

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  • Date: August 3, 2017
  • Length: 60 minutes
  • Presenter: Gordon Plutsky
  • Element: Management
  • Topic: Metrics & Measurement
  • Price: $0


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Gordon Plutsky
Gordon Plutsky is the director of marketing and research at King Fish Media (