From Awareness to Advocate: How to Build an Email Nurturing Campaign That Converts and Keeps Them Coming Back

As marketers, we're familiar with the concept of the funnel, but getting customers from one end to the other can be demanding and (sometimes) tedious. And once they buy, you've got to start all over again!

What if you could set up an email nurturing campaign that effortlessly took your prospects from the first stage of the funnel all the way through to conversion, and then turned them into devoted brand advocates who not only come back for more, but spread the gospel of your product or service?

In this Teach Me How seminar, you'll learn how to develop an effective nurturing campaign strategy that will move your prospects from lead to (loyal) customer, helping you build an ongoing relationship to foster brand advocates. You'll also see some real-world examples of how these campaigns are used for B2B and B2C organizations to help you create a library of tactical ideas.

Rate this


  • Date: November 16, 2017
  • Length: 60 minutes
  • Presenter: MaryAnn Pfeiffer
  • Element: Plan
  • Topic: Email
  • Price: $0


Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to continue.


By registering for this Webinar, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

I've read and agree to all the Terms of Use and understand the Privacy Policy.

Please check the box to continue.


MaryAnn Pfeiffer

MaryAnn Pfeiffer is the founder of 108 Degrees, an award-winning digital marketing agency specializing in small business and non-profits. Her career in email marketing began when "you've got mail" was the most popular sound on a personal computer, and twenty years later it continues to remain one of the most effective tools she uses to build her clients' reach. MaryAnn develops email campaigns alongside social media and content marketing to deliver comprehensive programs for clients.