Email Marketing Master Course: How to Use Email to Build Customer Relationships

Email marketing is a critical component of nearly every customer relationship program. Email can be used to help guide a prospect from having minimal knowledge about your product or service, to becoming a customer. If used correctly, a well-run email program can build relationships starting at the prospect stage and extending from conversion to retention and even through customer advocacy.

In this online seminar, you'll learn about all aspects of an email lead nurturing program, from initial awareness to post-purchase follow-up. You'll get insight, tactics, tips, and takeaways that you can implement to improve the email relationship-building campaigns for your business.


Adam Holden-Bache

Adam Q. Holden-Bache is the author of How to Win at B2B Email Marketing: A Guide to Achieving Success. Adam's book guides readers through all aspects of a B2B email program, from strategy to analysis. Adam currently serves as email marketing director at Enventys Partners. Prior to Enventys, Adam was the CEO of Mass Transmit, a B2B digital marketing agency.

Rate this


  • Date: December 7, 2017
  • Length: 60 minutes
  • Presenter: Adam Holden-Bache
  • Element: Plan
  • Topic: Email Marketing
  • Price: $0


Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to continue.


By registering for this Webinar, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

I've read and agree to all the Terms of Use and understand the Privacy Policy.

Please check the box to continue.