Email marketing is a critical component of nearly every customer relationship program. Email can be used to help guide a prospect from having minimal knowledge about your product or service, to becoming a customer. If used correctly, a well-run email program can build relationships starting at the prospect stage and extending from conversion to retention and even through customer advocacy.
In this online seminar, you'll learn about all aspects of an email lead nurturing program, from initial awareness to post-purchase follow-up. You'll get insight, tactics, tips, and takeaways that you can implement to improve the email relationship-building campaigns for your business.
THIS WEBINAR FEATURES:
Adam Q. Holden-Bache is the author of How to Win at B2B Email Marketing: A Guide to Achieving Success. Adam's book guides readers through all aspects of a B2B email program, from strategy to analysis. Adam currently serves as email marketing director at Enventys Partners. Prior to Enventys, Adam was the CEO of Mass Transmit, a B2B digital marketing agency.