One of the hardest parts about marketing is getting people to pay attention. You write copy for landing pages, you pump out videos, and you're telling stories all over social media. Yet, you're not entirely sure who's listening. Imagine if you could create content that generated enough loyalty for your customers to follow you anywhere... including across platforms?

In this Teach Me How seminar, discover the magic to storytelling in a digital world that inspires people to take action across channels. You'll learn five secrets that the most successful brands use to create cohesive narratives and how to tell stories that shift your content from noisy to necessary. You'll leave ready to create seamless, connected tales that inspire your audience to follow your trail to greater engagement and more conversions.

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  • Date: January 18, 2018
  • Length: 60 minutes
  • Presenter: Carla Johnson
  • Element: Create
  • Topic: Content
  • Price: $0


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Carla Johnson is a world-renowned storyteller and a prolific author. Over the last two decades, she has helped architects and actuaries, executives and volunteers, and innovators and visionaries leverage the art of storytelling to inspire action. Carla's work with Fortune 500 brands served as the foundation for the latest of her seven books: Experiences: The 7th Era of Marketing. She was also named one of the top 10 influencers in B2B marketing and one of the top 50 women in marketing.