It's practically mandatory for marketers of all stripes to incorporate social media into their digital marketing mix. What's more, social media is one of the richest troves of data available, replete with real language, preferences, and information about prospects. Yet many marketers struggle to unlock the value of that data, leaving it stuck in vendor tools.
In this Teach Me How seminar, you'll learn how to extract social media data from common applications such as social platforms, Google Analytics, and social monitoring tools. You'll then discover how to use state-of-the-art techniques to analyze and predict what to do next for your organization's success.
THIS WEBINAR FEATURES:
Christopher S. Penn is a recognized thought leader, best-selling author, and keynote speaker who has shaped Google Analytics adoption, data-driven marketing, modern email marketing, and AI in marketing. He’s a co-founder of the PodCamp Conference and a co-host of the Marketing Over Coffee podcast.