Are you following all the best practices for email marketing and still not getting results? There's more to email success than targeted lists, compelling offers, and perfectly executed creative. Scientific research has proven that people don't operate in rational, considered ways. Instead, readers cruise along on autopilot, with certain prompts sending them in one direction or another. To be effective, marketers need to understand the decision-making shortcuts people rely on with email.

In this Teach Me How seminar, you'll discover nine tactics that will get your prospects to open, read, and respond to your email without even thinking about it! You'll see numerous examples from various B2B verticals, and leave armed with the secrets to creating insanely effective emails that generate the results (and revenue) you seek.

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  • Date: March 15, 2018
  • Length: 60 minutes
  • Presenter: Nancy Harhut
  • Element: Create
  • Topic: Email
  • Price: $0


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Nancy Harhut is chief creative officer at HBT Marketing, a boutique digital firm that specializes in the impact of behavioral science on marketing. She's directed integrated campaigns for B2B clients large and small.