Content Strategy for B2B Lead Generation

Your content and website are the bridge between a Google search results page and your site's thank you page. But how effectively does your bridge connect that first keyphrase to the final conversion?

In this Teach Me How seminar, Andy Crestodina will walk you through each step in the process for driving B2B leads with content marketing, from first action to final outcome. You'll learn how to become a dual-threat marketer by combining search and psychology, SEO with conversion optimization, and cheese and mousetraps. You'll leave with the tools to make your content drive the right leads to you.

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  • Date: April 19, 2018
  • Length: 60 minutes
  • Presenter: Andy Crestodina
  • Element: Plan
  • Topic: Content
  • Price: $0


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Andy Crestodina

Andy Crestodina is a co-founder and the CMO of Orbit Media, an award-winning digital agency. Over the past 20 years he has provided digital marketing advice to 1,000+ businesses. He is the author of Content Chemistry: The Illustrated Handbook for Content Marketing.