How to Transform Event Attendees Into Hot Leads

Even if they aren't talking to you, your attendees are trying to tell you something. They're leaving digital breadcrumbs everywhere they go—before, during, and after your event—that can help you build out robust prospect profiles and transform leads from net new to sales ready. In this webinar, we'll show you how to identify these invaluable buying signals and act on them.

You'll learn:

  • How to capture buying signals at each stage of the event
  • How to rapidly transform that info into value
  • Best ways to prioritize leads for follow-up by the time your event is over


Myllisa Patterson

Myllisa Patterson is Cvent's senior director of event cloud marketing campaigns. She's passionate about building long-lasting relationships between people and brands. Her unique approach combines new media with traditional marketing tactics.

Stefani Hass

Stefani Hass is senior manager of demand gen at Cvent, where she runs revenue-driven campaigns, implements data and lead management best practices, and obsesses over paid digital campaigns and website optimization.


Sponsored by Cvent
Cvent offers software solutions to event planners and marketers for online event registration, venue selection, event management and marketing, onsite solutions, and attendee engagement. Cvent's suite of products automate and simplify the planning process to maximize the impact of events.
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  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Myllisa Patterson, Stefani Hass
  • Sponsor: Cvent
  • Element: Analyze
  • Topic: Demand Generation, Event Marketing
  • Price: $0


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