Account-based marketing (ABM) programs are on the rise, and for good reason. When executed well, ABM improves collaboration with sales, grows deal size, and helps focus marketing efforts where they can have the largest impact.

In this free webinar, we'll explore the role personalization plays in mastering ABM outreach for maximum impact.

You'll learn how to:

  • Identify which communications must be personalized
  • Consider which triggers should be used to automate personalization prompt
  • Leverage your outbound calling engine to drive up conversions
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KEY DETAILS

  • Date: May 16, 2019
  • Length: 60 minutes
  • Presenter: Samantha Stone
  • Sponsor: Engagio
  • Element: Plan, Communicate
  • Topic: Account-Based Marketing
  • Price: $0

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THIS WEBINAR FEATURES:

Throughout her career, Samantha Stone has launched go-to-market initiatives and led marketing strategies for Netezza, SAP, Powersoft, and numerous other companies. In 2012, she founded The Marketing Advisory Network to help savvy business leaders unleash the possible within their enterprises.

SPONSORED BY:

Sponsored by Engagio
Engagio's ABM Automation Platform enables B2B marketers to execute and measure account-centric programs in one complete solution. Revenue teams can track which accounts are engaging, know where to focus time and resources, and have a shared understanding of program impact.