Being a data-driven marketer is no longer just an option—it's the only option. But email marketers are struggling with how to use customer data to deliver messages their customers actually want to read.

This webinar will focus on how to create a meaningful customer journey with email, leveraging everyday data. If you're looking to personalize and evolve your strategy to increase engagement, join us to learn how to:

  • Combine data from multiple sources to develop customer personas
  • Use commerce data to increase sales
  • Optimize campaign performance with AI/machine learning
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  • Date: July 11, 2019
  • Length: 30 minutes
  • Presenter: Tami Strand
  • Sponsor: Mapp
  • Element: Communicate
  • Topic: Email
  • Price: $0


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As field marketing manager, Tami Strand encourages prospects and customers to engage on a deeper level with Mapp. In addition to spearheading marketing initiatives, she also advances opportunities through the sales pipeline and sales enablement.


Sponsored by Mapp
Mapp Cloud, powered by Webtrekk, allows for real-time, comprehensive customer profiles that fuel cross-channel engagement. Companies can draw from unified data, insightful dashboards, and AI-generated customer intelligence to establish a competitive advantage and long-term customer loyalty.