Being a data-driven marketer is no longer just an option—it's the only option. But email marketers are struggling with how to use customer data to deliver messages their customers actually want to read.
This webinar will focus on how to create a meaningful customer journey with email, leveraging everyday data. If you're looking to personalize and evolve your strategy to increase engagement, join us to learn how to:
- Combine data from multiple sources to develop customer personas
- Use commerce data to increase sales
- Optimize campaign performance with AI/machine learning
THIS SPONSORED WEBINAR FEATURES:
As field marketing manager, Tami Strand encourages prospects and customers to engage on a deeper level with Mapp. In addition to spearheading marketing initiatives, she also advances opportunities through the sales pipeline and sales enablement.