Competitive intelligence can be an organization's most valuable asset. But, capturing value from that intel is impossible if you can't curate it into actionable insights... or if it's locked away from frontline business users.
Join us for an in-depth discussion of the best practices being used by top product marketing, competitive analysis, and growth teams—to gain a competitive advantage in an ever-changing world.
You'll learn how to:
- Capture competitive intelligence
- Organize it in a meaningful way to allow others to find insight
- Deliver competitive intelligence across diverse sets of disciplines
- Build your organization's competitive advantage
THIS SPONSORED WEBINAR FEATURES:
Gabrielle Hartman is the chief market analyst and director of sales at Kompyte, the first company that can track your competitors' messaging, product, pricing, and promotion strategies. She's an active speaker and writer on topics of competitive intelligence.