Agile Project Management for Marketers

There's a lack of knowledge about what Agile really is and how it works for non-IT groups. Many marketers are still struggling to make the leap from using it for software development to using it for marketing projects.

This webinar is a starting point for making that leap. We'll explode common myths and share made-for-marketing practices that will help you get projects done in less time, with less drama.

You'll learn to:

  • Use the Lean concept of a Minimum Viable Project to your marketing projects and campaigns
  • Increase the output of everyone on your project by empowering them to tell you "no"
  • Avoid massive marketing fails by designing iterative test-and-learn cycles


Andrea Fryrear

Andrea Fryrear is a co-founder of AgileSherpas and a leading global authority on Agile Marketing. She is a co-author of the ICAgile Certified Professional in Agile Marketing curriculum, and the author of two books on marketing agility, including Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization.

LinkedIn: Andrea Fryrear

Twitter: @AndreaFryrear


Sponsored by Workfront
Workfront is the first modern work management platform that breaks down the barriers of getting work done, providing one place to orchestrate and accelerate work. At its core, Workfront is built for people. See why more than 4,000 of the world's most forward-thinking brands love Workfront at
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  • Date: On-Demand — Access anytime!
  • Length: 60 minutes
  • Presenter: Andrea Fryrear
  • Sponsor: Workfront
  • Element: Management
  • Topic: Marketing Management
  • Price: $0


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