There's a lack of knowledge about what Agile really is and how it works for non-IT groups. Many marketers are still struggling to make the leap from using it for software development to using it for marketing projects.
This webinar is a starting point for making that leap. We'll explode common myths and share made-for-marketing practices that will help you get projects done in less time, with less drama.
You'll learn to:
- Use the Lean concept of a Minimum Viable Project to your marketing projects and campaigns
- Increase the output of everyone on your project by empowering them to tell you "no"
- Avoid massive marketing fails by designing iterative test-and-learn cycles
THIS WEBINAR FEATURES:
Andrea Fryrear is a co-founder of AgileSherpas and the author of the Agile Marketing Credo. She and her team are on a mission to bring agility to all marketers through their unique combination of AI-powered coaching, human-led workshops, and flexible training.
LinkedIn: Andrea Fryrear
SPONSORED BY:
Workfront is the first modern work management platform that breaks down the barriers of getting work done, providing one place to orchestrate and accelerate work. At its core, Workfront is built for people. See why more than 4,000 of the world's most forward-thinking brands love Workfront at workfront.com.
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KEY DETAILS
- Date: On-Demand — Access anytime!
- Length: 60 minutes
- Presenter: Andrea Fryrear
- Sponsor: Workfront
- Element: Management
- Topic: Marketing Management
- Price: $0
