There's a lack of knowledge about what Agile really is and how it works for non-IT groups. Many marketers are still struggling to make the leap from using it for software development to using it for marketing projects.

This webinar is a starting point for making that leap. We'll explode common myths and share made-for-marketing practices that will help you get projects done in less time, with less drama.

You'll learn to:

  • Use the Lean concept of a Minimum Viable Project to your marketing projects and campaigns
  • Increase the output of everyone on your project by empowering them to tell you "no"
  • Avoid massive marketing fails by designing iterative test-and-learn cycles
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  • Date: September 19, 2019
  • Length: 60 minutes
  • Presenter: Andrea Fryrear
  • Sponsor: Workfront
  • Element: Management
  • Topic: Management
  • Price: $0


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An early convert to Agile, Andrea Fryrear loves seeing a team evolve from chaos to high performance. She shares her findings (and failures) on stages around the world. And, her most recent book, Death of a Marketer, chronicles marketing's past while charting a course to a more agile future.


Sponsored by Workfront
Workfront is the first modern work management platform that breaks down the barriers of getting work done, providing one place to orchestrate and accelerate work. At its core, Workfront is built for people. See why more than 4,000 of the world's most forward-thinking brands love Workfront at