It may sound counterintuitive, but ranking isn't the primary goal of an effective SEO program. What you really want to do is attract a steady stream of qualified visitors who need your products and services.
Join us to learn about:
- Picking your battles and finding winning phrases for your brand
- Relevance and intent—using keywords effectively
- Target topics and how to leverage semantics
- Building authority and credibility through networking and collaboration
THIS WEBINAR FEATURES:
Andy Crestodina is a co-founder and the Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided guidance to 1,000+ businesses. He speaks at national marketing conferences, and he is the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Andy has written hundreds of articles on content strategy, search engine optimization, influencer marketing, conversion, and analytics.