It may sound counterintuitive, but ranking isn't the primary goal of an effective SEO program. What you really want to do is attract a steady stream of qualified visitors who need your products and services.

Join us to learn about:

  • Picking your battles and finding winning phrases for your brand
  • Relevance and intent—using keywords effectively
  • Target topics and how to leverage semantics
  • Building authority and credibility through networking and collaboration
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  • Date: December 17, 2019—2:00 PM ET
  • Length: 60 minutes
  • Presenter: Andy Crestodina
  • Sponsor: SEMrush
  • Element: Management
  • Topic: Search, Websites
  • Price: $0


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Andy Crestodina is co-founder and strategic director of Orbit Media, an award-winning Web design company. With 16 years of Web marketing experience, Andy is a frequent speaker on topics including content strategy, analytics, social media, SEO, and email marketing.


Sponsored by SEMrush
SEMrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. SEMrush offers insights and solutions for companies in any industry to build, manage, and measure campaigns across all marketing channels.