SEO for B2B Marketing: Keywords, Content, and Clicks

It may sound counterintuitive, but ranking isn't the primary goal of an effective SEO program. What you really want to do is attract a steady stream of qualified visitors who need your products and services.

Join us to learn about:

  • Picking your battles and finding winning phrases for your brand
  • Relevance and intent—using keywords effectively
  • Target topics and how to leverage semantics
  • Building authority and credibility through networking and collaboration


Andy Crestodina

Andy Crestodina is a co-founder of Orbit Media, an award-winning digital agency in Chicago. He's provided digital marketing advice to 1,000+ businesses, written 500+ articles, and authored Content Chemistry: The Illustrated Handbook for Content Marketing.


Sponsored by SEMrush
SEMrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. SEMrush offers insights and solutions for companies in any industry to build, manage, and measure campaigns across all marketing channels.
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  • Date: On-Demand — Access anytime!
  • Length: 60 minutes
  • Presenter: Andy Crestodina
  • Sponsor: SEMrush
  • Element: Management
  • Topic: SEO, Websites
  • Price: $0


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