SEO for B2B Marketing: Keywords, Content, and Clicks

It may sound counterintuitive, but ranking isn't the primary goal of an effective SEO program. What you really want to do is attract a steady stream of qualified visitors who need your products and services.

Join us to learn about:

  • Picking your battles and finding winning phrases for your brand
  • Relevance and intent—using keywords effectively
  • Target topics and how to leverage semantics
  • Building authority and credibility through networking and collaboration
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KEY DETAILS

  • Date: December 17, 2019
  • Length: 60 minutes
  • Presenter: Andy Crestodina
  • Sponsor: SEMrush
  • Element: Management
  • Topic: Search, Websites
  • Price: $0

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THIS WEBINAR FEATURES:

Andy Crestodina

Andy Crestodina is a co-founder and the Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided guidance to 1,000+ businesses. He speaks at national marketing conferences, and he is the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Andy has written hundreds of articles on content strategy, search engine optimization, influencer marketing, conversion, and analytics.

SPONSORED BY:

Sponsored by SEMrush
SEMrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. SEMrush offers insights and solutions for companies in any industry to build, manage, and measure campaigns across all marketing channels.