How to Report on Marketing ROI With Confidence

Do you want to leverage the power of data and insights to make better decisions and accurately measure the success of your marketing programs?

Join us to learn three strategies for confidently reporting marketing program impact to senior management.

You'll learn how to:

  • Organize your data so you can accurately report on programs
  • Optimize reporting to show your programs' attribution
  • Properly communicate the value of marketing to senior management


Charm Bianchini

Charm Bianchini is VP of growth marketing at LeanData, where she develops strategic initiatives to drive demand throughout the customer lifecycle. She has 15+ years of experience leading teams focused on revenue generation, marketing, and sales development.


Sponsored by LeanData
LeanData's revenue ops platform enables high-growth B2B companies to improve buyer experience and accelerate time to revenue. LeanData stands at the center of CRM, using lead-to-account matching and routing to connect the right data to the right people at the right time, across the go-to-market process.
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  • Date: On-Demand — Access anytime!
  • Length: 30 minutes
  • Presenter: Charm Bianchini
  • Sponsor: LeanData
  • Element: Analyze
  • Topic: Marketing Management, Measurement & Analytics
  • Price: $0


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