Event technology, as part of the martech stack, has the power to unlock the mystery behind event leads and give marketers the insights they need to prove event ROI.
Join us to learn how live events are uniquely capable of delivering incredible returns.
You'll learn to:
- Pitch events as an important part of a holistic marketing strategy to leadership
- Run an integrated event marketing program and optimize it for success
- Understand what data to capture that uncovers attendee behavior at events
THIS SPONSORED WEBINAR FEATURES:
Myllisa Patterson is Cvent's senior director of event cloud marketing campaigns. She's passionate about building long-lasting relationships between people and brands. Her unique approach combines new media with traditional marketing tactics.