How to Prove the ROI of Live Events to Leadership

Event technology, as part of the martech stack, has the power to unlock the mystery behind event leads and give marketers the insights they need to prove event ROI.

Join us to learn how live events are uniquely capable of delivering incredible returns.

You'll learn to:

  • Pitch events as an important part of a holistic marketing strategy to leadership
  • Run an integrated event marketing program and optimize it for success
  • Understand what data to capture that uncovers attendee behavior at events


Myllisa Patterson

Myllisa Patterson is Cvent's senior director of event cloud marketing campaigns. She's passionate about building long-lasting relationships between people and brands. Her unique approach combines new media with traditional marketing tactics.


Sponsored by Cvent
Cvent solutions optimize the entire event management value chain and enable clients around the world to manage meetings and events. The Cvent Event Cloud offers software solutions for online event registration, venue selection, event management/marketing, onsite solutions, and attendee engagement.
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  • Date: December 10, 2019
  • Length: 60 minutes
  • Presenter: Myllisa Patterson
  • Sponsor: Cvent
  • Element: Analyze, Management
  • Topic: Event Marketing
  • Price: $0


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