Wish you knew a thing or two (or more!) about how to leverage data science to get better marketing insights?

Join us for a tour of what marketing data science is, how it relates to marketing analytics, and practical tips for using popular data science techniques to make your marketing insights more valuable.

You'll learn about:

  • The difference between marketing analytics, data science, and AI
  • The four key attributes of a data scientist
  • How to draw more insights out of any dataset, including a simple export from Google Analytics
  • How to get started on professional development if you want to pursue data science as a career option
Rate this


  • Date: February 18, 2020
  • Length: 60 minutes
  • Presenter: Christopher S. Penn
  • Sponsor: InfoUSA
  • Element: Analyze
  • Topic: Metrics & Measurement
  • Price: $0


Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to access the event.


By registering for this Webinar, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

I've read and agree to all the Terms of Use and understand the Privacy Policy.

Please check the box to continue.


Christopher S. Penn is an authority on analytics, digital marketing, and marketing technology. He is a 2019 IBM Champion in IBM Business Analytics, co-founder of the PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast.


Sponsored by InfoUSA
InfoUSA is your one-stop shop for marketing. We have over 45 years of helping small-to-large businesses grow. We offer the highest quality business and consumer databases coupled with turnkey marketing solutions: email campaigns, direct mail, paid search, social, and online display advertising.