Customer success is a relatively new function in many companies, and the team is often placed in areas that don't allow for maximum impact. Onboarding, retention, upselling—how should marketers map the customer experience and build a cohesive plan for success?
Join us to learn how to:
- Determine the role of customer success based on the stage of your company
- Map customer experience across all departments
- Effectively integrate customer success into marketing
- Make effective use of "voice of the customer" insights from sales, product marketing, and service
THIS WEBINAR FEATURES:
As Lola.com's CMO, Jeanne Hopkins leads its marketing + customer success organizations. She has previously held executive roles at companies including Ipswitch, HubSpot, and MarketingSherpa.