Email marketing isn't going anywhere anytime soon, especially for B2B brands. People still love email. And when done well, using the latest design trends, it continues to deliver a substantial return on investment.

Join us to hear Michael Barber unpack the email design trends affecting B2B marketers this year and beyond.

You'll learn to:

  • Understand the human behaviors and research impacting email design
  • Identify best practices for text, fonts, and buttons in email templates
  • Research and identify tools to help your organization design the most impactful campaign templates
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  • Date: May 19, 2020
  • Length: 60 minutes
  • Presenter: Michael Barber
  • Sponsor: Litmus
  • Element: Plan, Create
  • Topic: Email
  • Price: $0


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Michael Barber held several leadership roles in strategy and planning before starting barber&hewitt, which joined Godfrey in 2018. He was named to Marketo's Fearless 50; his work includes the most effective campaign in the history of a Fortune 500.


Sponsored by Litmus
Litmus helps marketers make email better, faster. They use the Litmus Platform along with their existing email service provider to ensure a consistently great brand experience for every subscriber, work more efficiently, accelerate campaign performance, reduce errors, and stay out of the spam folder.