B2B Email Design Trends to Know

Email marketing isn't going anywhere anytime soon, especially for B2B brands. People still love email. And when done well, using the latest design trends, it continues to deliver a substantial return on investment.

Join us to hear Michael Barber unpack the email design trends affecting B2B marketers this year and beyond.

You'll learn to:

  • Understand the human behaviors and research impacting email design
  • Identify best practices for text, fonts, and buttons in email templates
  • Research and identify tools to help your organization design the most impactful campaign templates
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  • Date: May 19, 2020
  • Length: 60 minutes
  • Presenter: Michael Barber
  • Sponsor: Litmus
  • Element: Plan, Create
  • Topic: Email
  • Price: $0


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Michael Barber

Michael Barber's career began at Mighty Interactive, the agency founded by Jay Baer. He went on to hold leadership roles in strategy and planning at Sitewire, Nomadic Agency, COHN, and Godfrey. In 2018, Michael was named one of Marketo's Fearless 50, an award that recognizes the top marketers around the globe driving fearless marketing and digital transformation. He helps organizations like Aptean, MeUndies, Charter School Capital, Ithaca College, Johnson and Johnson, Church & Dwight, and Hass Avocados on brand and marketing initiatives.


Sponsored by Litmus
Litmus helps marketers make email better, faster. They use the Litmus Platform along with their existing email service provider to ensure a consistently great brand experience for every subscriber, work more efficiently, accelerate campaign performance, reduce errors, and stay out of the spam folder.