Using Data for Marketing Insights That Matter

Building more effective, insight-driven marketing plans starts with better, more useful data. And you can get those insights more quickly than you might expect. It starts with bringing all your data together as a single source of truth.

Join us to learn how to:

  • Increase your ability to use data for strategic marketing and business decisions
  • Enhance the effectiveness of your marketing tactics and budget
  • Reduce the amount of time you spend preparing, managing, and feeling miserable about your data
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  • Date: May 28, 2020
  • Length: 60 minutes
  • Presenter: Matt Hertig
  • Sponsor: Alight Analytics
  • Element: Analyze, Management
  • Topic: Management, Metrics & Measurement
  • Price: $0


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Matt Hertig

Matt Hertig is CEO and co-founder of Alight Analytics. Matt and his team put relevant, actionable insights directly in marketers' hands with a suite of next-generation analytics solutions.


Sponsored by Alight Analytics
Alight Analytics provides next-gen analytics solutions for marketers, combining the speed and precision of software with the expertise and flexibility of consultants. Each solution offers sophisticated insights through turnkey reports and KPIs that are tailored to answer specific questions.