Aligning marketing and sales makes complete and intuitive sense. But for many B2B organizations it remains a struggle—which, in turn, leaves many buyers frustrated by sub-par experiences.
As buyers continue to take more control of how they buy, brands must remove the friction and conflict that puts buying decisions—and, hence, revenue—in jeopardy. When done well, marketing and sales alignment naturally unites brands with buyers (and it might be easier than you think!).
Join us to learn how to:
- Use a continuum approach to empower marketers, sellers, and buyers
- Develop serial storytelling to engage buyers and support relevant sales conversations
- Gain visibility to prove the ROI of content marketing strategy
THIS WEBINAR FEATURES:
Ardath Albee is a B2B marketing strategist and CEO of Marketing Interactions. She helps B2B companies with complex sales create and use personas to inform content marketing strategies that convert leads to buyers and convince customers to stay.