Align Marketing and Sales to Simplify B2B Buying

Aligning marketing and sales makes complete and intuitive sense. But for many B2B organizations it remains a struggle—which, in turn, leaves many buyers frustrated by sub-par experiences.

As buyers continue to take more control of how they buy, brands must remove the friction and conflict that puts buying decisions—and, hence, revenue—in jeopardy. When done well, marketing and sales alignment naturally unites brands with buyers (and it might be easier than you think!).

Join us to learn how to:

  • Use a continuum approach to empower marketers, sellers, and buyers
  • Develop serial storytelling to engage buyers and support relevant sales conversations
  • Gain visibility to prove the ROI of content marketing strategy


Ardath Albee

Ardath helps B2B companies create persona-driven content marketing strategies to turn prospects into buyers and convince customers to stay. She is the author of Digital Relevance: Developing Marketing Content + Strategies that Drive Results and eMarketing Strategies for the Complex Sale.


Sponsored by Seismic
Seismic is the recognized leader in sales and marketing enablement, equipping global sales teams with the most effective knowledge, messaging, and personalized content. Powerful content intelligence and analytics enable marketers to prove and improve their impact on the bottom line.
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  • Date: On-Demand — Access anytime!
  • Length: 60 minutes
  • Presenter: Ardath Albee
  • Sponsor: Seismic
  • Element: Management
  • Topic: Marketing Management
  • Price: $0


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